Resin driveways, steps, patios
Driveways pilot: £10,000 of booked work in 3 weeks.
Glasgow. £100/week of Meta ad spend. £125/week :Impact retainer. Started 24 April 2026.
£278.8
Ad spend to date
£0
Booked revenue
0.0x
Effective ROAS
Week 3
Goal hit in
Week 2 in numbers
Ad spend
£93.13
People reached
6,744
Impressions
10,243
Real inquiries
5
Week 2 carried the targeting tightening from Monday's in-person review. Reach landed at 6,744 unique people (+15% vs week 1), impressions 10,243 (+29%). Frequency drifted up to 1.52 — the audience is starting to see the ad more than once, which builds recognition without burning out yet. Glasgow + 40km is now reaching all four corners of the catchment: city, south side, Lanarkshire, Renfrewshire.
What :Impact did
- Stood up a Meta lead-ad campaign targeted to the right postcodes within 48 hours.
- Wired every lead into a unified inbox so calls, WhatsApps, and form submissions all land in one place.
- Set up auto-replies that go out in under 5 minutes, the speed-to-lead window that actually closes work.
- Built a weekly client report sent every Saturday so the numbers stay honest.
Honest accounting
Every number on this page comes from the actual live weekly report the client receives every Saturday. Names and identifying details have been removed at the client's request; the numbers are unchanged.
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