AA Resin Steps · Resin driveways and steps · Glasgow
AA Resin Steps: 268 enquiries in under seven weeks.
Resin steps, paths and driveways across Glasgow. Started 21 April 2026 and still running. Ad spend started at £100 a week, scaled to £250, and runs at about £150 a week since the August restart. Published with their permission.
268
Enquiries
258
From the ads
£3.77
Cost per ad enquiry
£972
Ad spend
26 April to 8 June 2026. Source: Meta Leads Centre export, locked 17 June 2026, duplicates removed. The other 10 came in organically. The best week since the campaign restarted brought 65 enquiries at £2.15 each, 28 August to 3 September 2026, counted in Ads Manager.
Week by week
| Week | Spend | Leads | Per lead |
|---|---|---|---|
| 24 to 30 AprLaunch. Three pieces of creative. | £90.15 | 2 | £45.08 |
| 1 to 7 May | £100.35 | 6 | £16.72 |
| 8 to 14 May | £80.34 | 7 | £11.48 |
| 15 to 21 May | £108.11 | 6 | £18.02 |
| 22 to 28 MayCreative rebuilt, three pieces to ten. Spend scaled to £250 a week. | £230.35 | 47 | £4.90 |
| 29 May to 4 Jun | £236.89 | 48 | £4.94 |
| 5 to 11 JunPaused on 12 June while the client worked through the backlog. | £125.48 | 35 | £3.59 |
| 21 to 27 AugRestarted 21 August at about £150 a week. | £43.74 | 18 | £2.43 |
| 28 Aug to 3 SepBest week of the campaign. | £139.59 | 65 | £2.15 |
| 4 to 10 Sep | £149.62 | 45 | £3.32 |
| Campaign to date | £1304.62 | 279 | £4.68 |
Meta's own weekly rows, Friday to Thursday, counted in Ads Manager. Nothing served between 12 June and 20 August. Ads Manager attributes fewer enquiries than the Leads Centre receives, so these rows are lower than the figure at the top of the page. The two are never added together.
What changed after month one
Month one ran 3 pieces of creative at around £100 a week while we learned the audience: 21 enquiries at £18.05 each. We rebuilt the creative to ten pieces, sharpened the targeting off that data, and scaled to £250 a week. The next two weeks brought 47 and 48. The campaign paused on 12 June while the client worked through the backlog, restarted on 21 August at about £150 a week, and the best week since brought 65 enquiries at £2.15 each.
What :Impact did
- Built and ran the Meta lead-ad campaign for resin steps and driveways across Glasgow postcodes.
- Rebuilt the creative after month one, three pieces to ten, off what the first four weeks of lead data showed.
- Deduplicated every lead by phone number and delivered the call list to the client’s team.
- Reported weekly on spend, leads and cost per lead, with the same numbers the client sees here.
Where the numbers come from
Every figure on this page was pulled read-only from AA Resin Steps' own Meta account on 11 September 2026, and published with their permission. The enquiries came from ads we run for them. Revenue, job values and customer details are not published, and no figure here passed through the :Impact software.
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