Your leads come
from everywhere.
We turn them into bookings.
Not a CRM. It's the lead system behind your phone. WhatsApp, Instagram, missed calls, paid ads. Every enquiry lands in one inbox, scored one to ten, and the ones who want to book go into your calendar. You answer the ones worth answering.
Onboarding UK trades and hospitality businesses now. Flat monthly price, no per-seat trap, no surprise upsells. Ad spend is on top, paid straight to Meta.
Example alerts, not real customers
Example: driveway enquiry
Wants a quote for a double drive
Example: roof repair
Slipped tiles after the storm
Example: patio
Asked about prices, no date yet
Built on
/01 The system, on a sample account
Three screens that run the whole business.
/03 How it works
Three steps from ad spend
to closed call.
Link your ad accounts. We handle the rest.
Connect your Meta ads in one click, or we do it with you on a call. We set up the lead capture, connect your inbox channels, and build the campaign.
/03 The split
You close deals.
:Impact handles everything else.
Incoming call
Sarah Patel
D and G Autocare · scored 9 / 10
You
- Close deals on the phone
- Talk to your customers
- Run your business
:Impact
- Captures every lead from your ads in real time
- Scores each one 1 to 10 by likelihood to buy
- Sends it to your WhatsApp with the score
- Pulls every channel into one inbox per lead
- Lets leads book straight into your calendar
- Tells you which ads actually bring revenue
/04 Results · AA Resin Steps, Glasgow
268 enquiries in under seven weeks.
258 of them from the ads.
0
Enquiries
Counted in Meta’s Leads Centre, 26 April to 8 June 2026, duplicates removed.
£0.00
Cost per enquiry from the ads
258 of the 268 came from the ads, on £971.67 of spend.
0
Enquiries in the best week
At £2.15 each, 28 August to 3 September 2026, counted in Ads Manager.
What changed after month one
Month one ran just three pieces of creative at around £100 a week while we learned the audience. Then we opened with ten creatives, sharpened the targeting off that data, and scaled to £250 a week. The campaign paused on 12 June while the client worked through the backlog, and restarted on 21 August. The best week since brought 65 enquiries at £2.15 each.
Figures pulled from AA Resin Steps' own Meta account, published with their permission. The 268 is the Leads Centre export, which counts what arrived. Ads Manager attributes fewer, and the two are never added together. Revenue and job values are not published. These enquiries came from ads we run, not through the :Impact software.
AA Resin Steps · Glasgow
Resin steps, paths and driveways across Glasgow. Started 21 April 2026 and still running. Ad spend started at £100 a week, scaled to £250, and runs at about £150 a week since the restart. The numbers above are unedited.
/06 What changes
One system,
every lead worked.
Beat your competitor to the call.
A WhatsApp message lands as soon as the enquiry does. Name, number, source, AI score. You ring while they are still looking at your website.
example alert
Know which leads to call first.
AI reads every enquiry and tags it 1 to 10. Hot leads rise. No more guessing which to chase.
One inbox.
WhatsApp, SMS, email, Instagram, Messenger. One timeline per lead. No app switching.
Leads book themselves.
Cal.com integration lets leads pick a slot from your calendar. No back and forth.
Sarah Patel · Thu 14:00 · just booked
Set it and forget it.
Automated follow-up sequences, triggers, rules. Keep cold leads warm without lifting a finger.
Trigger
Condition
Action
See what brings money in. Cut what does not.
Track which ads, audiences, and creatives drive actual revenue. Not just clicks, not just leads.
revenue per ad set · last 12 weeks
Plus AI Receptionist (Growth) and Outbound Lead Generation (Pro).
/07 Built for your trade
We shaped it around the way
trade businesses actually work.
Restaurants & Takeaways
Catch every WhatsApp booking and missed call before the table walks down the street.
Automotive
Tyres, MOT, repairs. New work in the diary before close of business.
Plumbers
Stop losing 11pm boiler emergencies to the next van that picks up.
Electricians
Catch every callout while you are up a ladder. AI vets, you ring.
Roofers & Slaters
Quote storm jobs before the competition arrives on the street.
HVAC & Heating
Maintenance reminders book themselves into your Cal.com.
Cleaning Services
Recurring jobs land without lifting a finger. Cancellations re-fill.
Hair & Beauty
Filled cancellations from your waitlist, automatically.
Not on this list? :Impact still fits if you sell appointments, quotes, or service jobs over the phone. The pattern is the same.
/08 Integrations
Built around the two channels
that actually carry your leads.
Meta Lead Ads
Capture leads the moment they hit submit
WhatsApp Business
Alerts and replies in one timeline
/06 Pricing
One price a month.
One monthly fee, no setup.
No setup fee
Onboarding is part of the price.
Flat price
One monthly fee per business, not per seat.
Ad spend on top
Paid straight to Meta from your own account.
:Impact Core
Capture, score, and route every lead.
Paid up front for the year, charged as ten months. You keep £3,000.
- 5-second WhatsApp alerts
- AI lead scoring (1 to 10, hot/warm/cold)
- Unified inbox: WhatsApp, SMS, email, Instagram, Messenger
- Calendar booking via Cal.com
- Automations builder (triggers, rules, sequences)
- Lead analytics and campaign tracking
Most popular
:Impact Growth
Everything in Core, plus AI call handling.
Paid up front for the year, charged as ten months. You keep £4,000.
- Everything in Core
- AI Receptionist: answers calls 24/7, qualifies leads, books in
- Call recordings and transcripts
- Advanced automations (delays, conditions, webhooks)
- Priority support
:Impact Pro
The full growth engine.
Paid up front for the year, charged as ten months. You keep £5,000.
- Everything in Growth
- Outbound lead generation: prospect via Google Places data
- Content gallery: upload business photos and videos for ad creatives
- Reputation management: track and respond to Google/Facebook reviews
- Dedicated account manager
- Strategy calls
Ad spend is on top of the fee and goes straight to Meta from your own ad account. Need a single feature? Add the AI receptionist (£400/mo) or outbound leads (£300/mo) to any plan. Prefer to talk it through first? hello@driveimpact.io gets you the team that built it.
/08 Built by an agency, not a startup
:Impact came out of work AM:PM
was already doing for service businesses.
We run the ads and the content for trades and hospitality businesses across Scotland. :Impact is the system we built to keep up with the enquiries that work brings in.
AM:PM Media · Glasgow
Four divisions. One umbrella. :Impact is the system behind the sales.
Work we do
AA Resin Steps
Resin driveways and steps, Glasgow. Meta lead ads.
White Bus Scotland
Coach holidays, Motherwell. Website, Meta ads and content.
Record Factory
Bar, Glasgow. Content.
/09 Your data
Locked down.
Boring on purpose.
You should not have to think about this. Most of our buyers do not. The summary is short and the details are below.
EU-hosted
Your enquiries are stored in the EU.
Encrypted
Every credential is encrypted at rest.
Tenanted
Only you and your team can see your leads.
Stripe billing
We never touch your card details.
›For your IT person
Postgres on Supabase, EU region. Row-level security per organisation, AES-256 at rest, TLS in transit. Stripe-secured payment. Meta official OAuth. No hardcoded secrets, environment-variable only. Stack: Next.js, Trigger.dev, Vercel, Twilio, Vapi, Resend.
/10 Questions
The honest answers.
The shortest answer
If you run paid ads and your phone goes to voicemail at 7pm, :Impact is the operator who picks up.
Not a CRM. Not a helpdesk. The line between ‘lead enquired’ and ‘lead booked’.
hello@driveimpact.ioTalk to us
Every enquiry answered. Want us to run yours?
A twenty minute call with the person who runs it. We look at where your enquiries come from now, and whether we can help. If we cannot, we will say so.